CST Response to Chelsea Ticket Price Announcement for 2015/16
It is pleasing to see the recent announcement by Chelsea FC that season ticket and individual match ticket prices are to be frozen for next season. It is particularly positive to see that the junior category age limit has been raised from Under 18 to Under 20. We believe that the club are to be congratulated for these moves and for the continuation of the policy of subsidising away travel and tickets.
The Chelsea Supporters Trust annual members survey highlighted, again, that ticket pricing was the most important issue for our members. The CST board submitted a 2015/16 ticketing proposal to the club earlier this month which can be read here, pointing out that freezes had already been announced at other Premier League clubs, and held a follow-up meeting with the club on the subject. Obviously we welcome the fact that much of what we proposed for next season is addressed in the announcement.
This CST 2015/16 proposal was submitted and discussed before the details of the new Premier League TV deal, worth £5.1bn over three years, were published. The value of this new deal, which comes into operation in August 2016, clearly gives all PL clubs significantly more scope to identify and implement progressive pricing schemes designed to attract more young supporters, and also offer increased match going opportunities for those who cannot afford current prices.
The CST sees opportunities for significant ticket price reduction from 2016/17 onwards as a key issue across all PL clubs, not just Chelsea. It is probably unrealistic to expect Chelsea to act in isolation. We are active members of the Premier League Trust Network and will be working with that network, and other groups, to campaign on a national basis, as well as continuing dialogue with the club. We will keep our members fully informed of activities and progress.
The club announcement and further details can be read here.